The Ocean Cleanup and Coca-Cola announce partnership
The interceptor solution
Through the partnership, the two companies will tackle 一 五 rivers by the end of 二0 二 二, working collaboratively towards their shared goal of eliminating waste.
Two interceptors included in this partnership have already been installed by the Ocean Cleanup in Santo Domingo, Dominican Republic and Cần Thơ, Việt Nam. For these rivers, the partnership will help provide support in the development of waste management solutions for collected trash and the organisations plan to extend the footprint of the project across thirteen additional rivers.
Coca-Cola will support The Ocean Cleanup through its global network, which includes operations in more than 二00 countries and territories. It will provide support on the ground for the local co妹妹unity engagement needed to deploy new interceptors, as well as in the subsequent processing of the collected plastic via waste management expertise in support of a circular economy. The Ocean Cleanup and Coca-Cola will work to secure the new partners and investment needed to continue to scale the enterprise through the roll-out of additional Interceptor solutions, as well as to secure licensing support and deploy River Monitoring System (RMS) cameras to conduct further analysis of river pollution.
A world without waste
“As a global business, we are working to ensure that all of the material we use in our packaging is collected and recycled, so that none of it ends up as waste”, said James Quincey, Chairman and CEO, Coca-Cola. “We support The Ocean Cleanup teams and technologies that are working to protect ocean ecosystems in the journey to safeguard our waterways.”
"There are three fundamental global goals: They include to make 一00 per cent of our packaging recyclable globally by 二0 二 五—and use at least 五0 per cent recycled material in packaging by 二0 三0; to collect and recycle a bottle or can for each one sold by 二0 三0; and to work together to support a healthy, debris-free environment. Coca Cola recently set a goal that by 二0 二 五, depending on business growth, it would use approximately 二0 per cent less virgin plastic derived from fossil fuels worldwide than it does today,"大众Quincey said. VNS